Sony, the ultrasounds and the brain

[El Bolchevique]

Is this serious?. I mean, there isn't the tecnology to do it, but apparently Sony wants to be on the safe side when that happens. And I think I can find some more productive uses for that than entertainment... I think I will need to know programming for the day that thing appears.

[Twilo]

Sony have always been in the habit of trying to snatch random patents for all kinds of stuff they don't have yet and then sitting on them. Usually this is a reprehensible tactic to prevent any competitors from coming up with a technology. I think they did this for 1.5" floppies in the 80's, while a university was developing them, and the technicians were forced to accept Sony jobs in order to continue the work because Sony got the patent before they did.

[Nick]

Couldn't it be used to simply make you like a game. Even if it was shit.

[Erkki]

It could also be used to make EVERYONE SMOLDER WITH GENERIC RAGE!

[jokemaster]

Oh this should work GREAT when you're playing Grand Theft Auto you can actually smell the dog's poop on the streets, the smell of gas, and get hurt if you fall of your bike/crash.

Seriously, this stuff is dangerous and if they even think about using it for games, I swear to god they're gonna get in big trouble. This technology is waayy to easy to take advantage of.

[Chris]

In-brain advertising!

[MrHoatzin]

In-brain advertising!

Also known as commercial mind control -- its most straightforward application ever.

[Dingo Chavez]

I had this idea when I was 10 years old, and by the time I was 11 I realized how dumb it is.

Mr. T: I suggested this idea to Sony. Them fools owe me some money... fool!