Okay, here's the story.
Two moderators of the FOK!forum originally thought of this game during a brainstorm session in early March -- http://forum.fok.nl/topic/826161/4/25#35779413
it's their mockup.
Someone then picked this up over at GAF
http://ga-forum.com/showthread.php?t=89166
This was then picked up by an editor from EGM for their Art section. IGN posted it, several other sites picked it up, etc etc.
How and when bobross.com and adfrag got involved is not sure - they sure never contacted or credited the FOK!forum moderators.