Idle Thumbs 185: Beppo's Hole in Idle Thumbs Episodes & Streams Posted November 22, 2014 In a time where people earnestly worry about their personal brand and how they, as a person, appear as a branding effort, I think it's overly cynical to be completely unforgiving of someone for presenting a version of themselves to the public. It's not inauthentic if you're simplifying your self for consumption. It's just capitalism. Late to the party here, but I think there's a massive difference between someone making a personal decision to present themselves a certain way, versus someone being presented by a multi-billion dollar corporation in a specific way that they have previously determined will make them the most money on top of their existing fortune. I think basically any time any creative work is created in a way that takes financial viability into significant account, that sucks and is bad. Something like a Taylor Swift album is the most extreme possible example of that, and as such it is extremely sucky and bad.