As far as I'm aware, it's a game with no end scenario, just like September 12. "Gameplay is the message" is the idea here, though the Madrid game leaves things more open to interpretation than September 12 (and was hastily created after the terrorist attack in Madrid, so it's much simpler).
No, the game's creator said somewhere that the game could be won. I suppose it's by really fast clicking, which I think sort of defeats the game's motive.
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Video games can never be sport -- John Motson - (ign.com) Now Playing: video games , an idiot